Lubbock Area United Way launches 2020 campaign with $5.7M goal

August 28, 2020 | Lubbock Avalanche-Journal

The Lubbock Area United Way launched its 2020 Annual Campaign, announcing a $5,712,385 fundraising goal.

The organization hosted the annual campaign kick-off event in the Lubbock Memorial Civic Center, but also offered a live stream for the community to participate from abroad.

Campaign Chair AJ Martinez with Robinson Burdette Martin and Seright addressed the importance of United Way to the Lubbock area prior to the coronavirus pandemic and the increased needs in the area as COVID-19 continues to impact families and individuals.

“Needs are in every neighborhood, in every demographic,” Martinez said. “And there are people in every neighborhood and every demographic capable and willing to meet those challenges. This is what we mean when we talk about community. It’s something we are a part of – everyone doing what we can to support our friends, family, and neighbors.”

The event featured a conversation with Lubbock ISD Superintendent, Dr. Kathy Rollo, Frenship ISD Superintendent Dr. Michelle McCord, and Lubbock-Cooper ISD Superintendent Keith Bryant about how United Way and area schools work closely together to ensure the success of students and families.

Money raised during the Annual Campaign is invested in the Lubbock area through United Way’s Community Partners. Community Partner staff and volunteers have played a significant role in the local response to the pandemic, providing childcare for essential service families, helping with rent and utility bills, providing food, and more.

JumpStart Division Chair Tyler Young with Texas Tech Credit Union announced the results of six local businesses that ran their United Way workplace campaigns before the start of the campaign.

JumpStart Company Results:

Robinson Burdette Martin & Seright-$18,713


Lubbock Association of Realtors-$64,141

PlainsCapital Bank-$86,266

City Bank-$110,482

United Supermarkets-$379,314

These JumpStart companies and their employees have given a total of $708,917.

Local and state guidelines allowing, United Way plans to hold the Mid-Campaign Report Luncheon on Oct. 21 and the Final Campaign Report Luncheon on Dec. 1. For more information, visit