2020 Annual Report

A Look Back at 2020

Unprecedented became the word of 2020. Most of us were sick of that word before April was over, but new challenges kept presenting themselves.

However, when we look back over the year at Lubbock Area United Way, we see a great testimony to the South Plains and why we are proud to have been part of this community for the last 74 years.

In the face of a global pandemic and stay-at-home orders, our South Plains communities did exactly what we expected – they rallied to assist their neighbors. From supporting local restaurants to making face masks to giving $1.6 million to the South Plains COVID-19 Response Fund, South Plains residents showed the unrelenting resiliency and immense generosity for which our area is known.

It seemed noteworthy that in 2020 we were also marking the 50th-anniversary of the tornado that ravaged downtown and north and east Lubbock. 50 years later South Plains residents are still the same salt-of-the-earth kind of people.

At United Way, we saw this same resiliency and generosity play out in other ways: Community Partner staff and volunteers putting themselves at risk to serve increased numbers of clients, collaborations forming to address new needs such as virtual services, and generous financial and in-kind donations. We expected nothing less from the South Plains. If anything was unprecedented, it was that your support far outweighed our already high expectations.

There is still so much to be done – so many challenges to address. Many of these challenges existed before the pandemic and have only been heightened throughout 2020. But we know we live and work in a community that will rise to face those challenges. In 2021, Lubbock Area United Way's 75th year, we look forward to working with you to continue addressing the root causes of poverty, increasing opportunities for children and youth, ensuring the safety and health of every area resident, and creating equitable solutions for all.

As you read through these pages, we hope you find encouragement for the days ahead, as together, we remain committed to Giving • People • Hope.

2020 Annual Report Cover

Hope Starts in You

Your Impact

In 2019, United Way funded programs impacted 110,801 lives across the South Plains. This includes individuals who received services from multiple Community Partners. Children, parents, and individuals are better equipped to live to their fullest potential because of the remarkable support of United Way donors and volunteers — because of you.

2019 Client Demographic Infographic

Lubbock County Heat Map

Your Contributions at Work

2020 Allocations & Designations


2020 Contribution Impact Graph

United We Read Hope

Hope Starts in Your Neighborhood

2020 Annual Campaign

2020 Campaign Chair, A.J. Martinez
A.J. Martinez, 2020 Campaign Chair

Prior to the start of the pandemic, the United Way Marketing Committee worked with 2020 Campaign Chair A.J. Martinez to come up with the year’s campaign theme - hope starts here. At the time, no one had any idea how significant those three small words would be in 2020. 

A.J. led the campaign through a year like no other, believing that real change starts within ourselves and our capacity to help those around us. This capacity was never more needed than in 2020. The generous nature of our South Plains communities rose up to ensure that our neighbors, whether they be next door or down the road, had what they needed to support themselves and their families.

Together, individuals, families, businesses, and organizations throughout the South Plains gave $5,402,194 to help their neighbors in need. 

In addition, 461 volunteers gave of their time and talents to advocate on behalf of United Way and the Annual Campaign. In 2020, volunteers shifted to help move the campaign online, learning how to use new virtual tools created by the United Way team, hosting virtual campaign meetings, and using their own voices online to show their support for United Way and the South Plains. These volunteers and our generous supporters are where hope starts in our community.


LIVE UNITED Golf Tournament

In September, United Way hosted its 13th Annual LIVE UNITED Golf Tournament at Hillcrest Country Club. The 2020 tournament raised $108,610 toward the campaign total.

View photos from the event.

2020 Jacky Pierce

Jacky Pierce "Golfless" Charity Classic

In 2020, the United Family hosted it’s first Jacky Pierce “Golfless” Charity Classic. Despite not being able to hold an in-person tournament, the company raised $500,000 for United Ways in their Texas and New Mexico trade areas. Lubbock Area United Way received $116,700 from the tournament.

2020 United We Read

United We Read

On November 5, United Way hosted its third annual United We Read. More than 200 volunteers read to both in-person and virtual second-grade classrooms in all nine Lubbock County school districts. Approximately 3,600 students participated in the event.

Volunteers and students read The Word Collector by Peter H. Reynolds and participated in activities based on the book. In the story, Jerome discovers the magic of the words around him and how words can connect, transform, and empower. 

Reynolds sent a video message to students saying, “keep collecting your words, and may they inspire you to tell your own story. The world needs your voice. We need you to make this world a better place.”

Thanks to event sponsors Amerigroup, Atmos Energy, Betenbough Homes, Covenant Children’s, First United Bank, Scholastic Books, and United Supermarkets, every child went home with a copy of the book and a craft to go along with the story.

2020 Day of Caring

Day of Caring

In June, participants in the 2020 Loaned Executive program participated in Day of Caring. Although the volunteers were unable to visit our Community Partners, they participated in hands-on activities. Teams put together hygeine kits for the Salvation Army, stuffed book bags for Literacy Lubbock’s Tiny Tots program, made cookbooks for diabetic patients at Upbring, and wrote encouragement cards for COVID-19 frontline workers.

View photos from the event.

2020 UWYD

United Way Youth Divsion

In 2020, United Way Youth Division members got creative to continue supporting United Way Community Partners. 133 members representing 8 local high schools completed 769 volunteer hours. Members held a virtual school supply drive for Communities in Schools, participated in the Volunteer Center’s Virtual Gathering for Good series, and hosted their own virtual book club.

Learn more about United Way Youth Division.

Hope Starts in Our Community

COVID-19 Pandemic

When the COVID-19 Pandemic hit in March, Lubbock Area United Way, its Community Partners, local government, and other stakeholders immediately began to work together to address the greatest needs. The problems already present on the South Plains did not change or disappear. They amplified. United Way recognized the need for a strong, cohesive effort to ensure people could get the help they needed.

Countless times, Community Partner staff answered the phone to hear the words, “I’ve never asked for help before. I don’t even know where to start.” This phrase was indicative of the situation of far too many South Plains residents. Our Community Partners assisted with everything from helping families transition to virtual school to rent and utility assistance to virtual counseling

View the full COVID-19 Report.

South Plains COVID-19 Response FundSouth Plains COVID-19 Response Fund

On March 27, United Way announced a partnership with the Community Foundation of West Texas to create the South Plains COVID-19 Response Fund. Businesses, foundations, and individuals gave more than $1.6 million in financial aid to help community-based organizations tackle the effects of the coronavirus outbreak in the Lubbock area. These funds were quickly deployed to with the first round of grants delivered on April 6. By June 25, all funds had been distributed to meet needs throughout our area.

City of Lubbock Skyline

COVID-19 Response and Resource Center

United Way developed a virtual response and resource center with COVID-19 updates from state and local government and school districts, information on food, bill assistance, local resources, mental health services, and parent resources. The goal of the virutal center was to provide helpful, informative, and easy ways to locate resources and information.

COVID-19 Impact Grants

COVID-19 Impact Grants

Due to special donations from various corporate partners, United Way was able to provide an additional $29,500 for one-time COVID-19 Impact Grants. Four Community Partners were selected to receive grants to help cover additional service needs created by the pandemic.

2020 DEI

Diversity, Equity, and Inclusion

2020 also prompted United Way to take a deeper look into its own commitment to diversity, equity, and inclusion (DEI). The Board of Directors took action to form a new standing DEI Committee. The first step of the Committee was to update United Way’s diversity statement and develop a new anti-racism statement. Both statements were adopted by the Board in October.

Throughout 2021, the DEI Committee will be conducting an internal review of United Way’s own policies and procedures and developing an educational component that will be made available to the community. The goal is for United Way to continue to be a champion for building strong and healthy communities and to create and experience a responsible and vibrant society throughout the South Plains — one which respects, honors, and thrives on the unique attributes of its members.

Read the full text of United Way's DEI and Anti-Racism statements.


In September, United Way released new data on ALICE in Lubbock County through a partnership with United Ways of Texas and United for ALICE. ALICE stands for Asset-Limited, Income-Constrained, Employed. These are households that earn above the Federal Poverty Level but still don’t make enough to make ends meet.

In Lubbock County, the latest available data shows that 30% of households were ALICE in 2018, up from 2016. Meanwhile, 18% were in poverty in Lubbock County. Combined, 48% of 
households — almost 1 in 2 — in Lubbock County are struggling.

For the Mid-Campaign Report, United Way asked its Community Partners to share stories of ALICE families they serve, including a special presentation from four of the executive directors. You can watch the presentation and learn more about ALICE on the United Way website.

Learn more about ALICE in Lubbock County.

2020 volunteers

Kelsey Johnson
Kelsey Johnson

United Way Campaign Volunteer of the Year

As the Director of the J.T. and Margaret Talkington YWCA at Sun ‘N Fun, Kelsey Johnson knows firsthand the value of United Way and its Community Partners. Kelsey started in the Loaned Executive Program in 2014, proving himself to be a dedicated volunteer ready to tackle some of the tough challenges the Annual Campaign can present. This persistent dedication made him the perfect person to chair the Loaned Executive Program in 2020.

Kelsey led his team of 46 volunteers under the mantra of “maximum flexibility”, skillfully navigating the ups and downs of the campaign and the many changes 2020 brought. He served as a reliable constant for the Loaned Executives, the Campaign Cabinet, the YWCA, and United Way as a whole.

Ann McGinty
Ann McGinty

Community Partner Volunteer of the Year

In her nearly 15 years of volunteering for Literacy Lubbock, retired kindergarten teacher Ann McGinty has logged an impressive 1,542 volunteer hours. Ann leads English as a Second Language (ESL) classes, providing a welcoming environment for Literacy Lubbock students to help keep them motivated when they experience challenges and setbacks. Her students describe Ann as patient, kind, and warm-hearted. 

Sister Mary Ann with St. John Neumann Catholic Church first invited Ann to volunteer with Literacy Lubbock. The pair have team-taught ESL classes for the last 15 years. “Faithful” is the term Sister Mary Ann repeatedly uses to describe Ann. Ann serves as a strong model for community service on the South Plains.


2020 Committee Chairs

75th Anniversary
Heather Smith, Covenant Health

Becky Palmer, Atmos Energy

Annual Campaign
A.J. Martinez, Robinson Burdette Martin & Seright

Community Impact
Kevin McConic, Covenant Health

Diversity, Equity, and Inclusion
Chris Boutwell, Barricades Unlimited

Beth Lawson, StarCare Specialty Hospital

LIVE UNITED Golf Tournament
Matt Stephens, Prosperity Bank

Marketing and Communications
Allison Matherly, Lubbock Police Department

Meredith Imes, Texas Tech University

Program Review
Jon Mark Bernal, Texas Tech University

Planned Giving & Endowment
Tammi Wood, Benchmark Mortgage

Stewardship Review
Chad Hill, PlainsCapital Bank

Women United
Natalie Harvill, Lubbock County

Our Contributors

Over $250,000


$100,000 - $249,999


$75,000 - $99,000

LAR                City of Lubbock                 PlainsCapital Bank


Lubbock Association of Realtors participating companies:

Benchmark Mortgage
Century 21 Realtors
Coldwell Banker-Rick Canup Realtors
Exit Realty of Lubbock
H & M Real Estate Services
Keller Williams Realty
Lubbock Abstract & Title
Murfee & Sons, Inc.
NextHome CORE Realty
RE/MAX Lubbock Realtors
WestMark Realtors
Williams & Company Real Estate


$50,000 - $74,999


Bank of America
Barricades Unlimited
FirstBank & Trust
Frenship ISD
Helen Jones Foundation
Lone Star State Bank
Lubbock National Bank
Prosperity Bank
UMC Physicians
Xcel Energy
X-FAB Texas

United We Read


$25,000 - $49,999


Albert G. and Eleanore J. Barsh Endowment Trust
Alderson Enterprises
Anonymous Endowment 
Atmos Energy
CEV Multimedia, Ltd
FirstCapital Bank of Texas
First United Bank
Happy State Bank
Lubbock County
Lubbock-Cooper ISD
Madera Residential
Peoples Bank
Plains Cotton Co-Op Association
Rip Griffin Companies
Scoggin-Dickey Inc. and Subaru-Share the Love
South Plains Electric Co-Op
StarCare Specialty Health System
Texas Tech Credit Union

Loaned Executive


$15,000 - $24,999


AT&T Texas
American Bank of Commerce
Benchmark Business Solutions
Betenbough Homes
Earl’s Plumbing
Lubbock Area United Way
Lubbock Central Appraisal District
Lubbock Christian University
R.E. Janes Gravel Co.
Ramar Communications
Robinson Burdette Martin & Seright LLP
Sanford & Tatum
SouthWest Bank
Standard Sales Co. LP
TRUNO Retail Technology Solutions
Wells Fargo Bank
YWCA of Lubbock

Chief Mitchell and Chief Ferguson


$10,000 - $14,999

Fiesta Motor Co.
KCBD NewsChannel 11
Superior Health Plans
Teinert Construction
Texas Dept. of Criminal Justice

  • Formby/Wheeler Unit
  • Lubbock Parole Office 
  • Montford Unit
  • Region 5 Satellite Office
  • Rudd Unit
  • Smith Unit

Texas Mutual Insurance Company
TXP Capital, LLC
Tyler Technologies

JumpStart Chair Tyler Young & LE Chair Kelsey Johnson


$5,000 - $9,999

Alan Henry Insurance
Bolinger Segars Gilbert & Moss
Carillon Residents
Carpet Tech
Communities in Schools of the South Plains
Computer Transition Services Inc.
Costco Wholesale
Enterprise Rent-A-Car
Farmers Cooperative Compress
Goodwill Industries of Northwest Texas
Greenstreet, Inc.
H Construction Systems Inc.
Howard Cowan Bond Agency
Kinetico of West Texas
Kuykendall Foundation
Legal Aid Society of Lubbock
Live Oak Animal Hospital
Lubbock Aero
Lubbock Economic Development Alliance
Lubbock Power & Light
Lubbock South Plains Retired Teachers Association
McMahon Vinson & Hubbard LLP
PFG Advisors
PYCO Industries Inc
Robert Madden Industries LTD
Slate Group
Sodexo School Services
South Plains Association of Governments
The Ironman Foundation Inc.
Walmart & Sam’s Locations

United We Read


$2,500 - $4,999


All Saints Episcopal School of Lubbock
ARAMARK Education K-12
Bergstein Enterprises
Brandon & Clark
Burlington Northern Santa Fe Railway
CASA of the South Plains
Catholic Charities, Diocese of Lubbock
Children’s Advocacy Center of the South Plains
Children’s Home of Lubbock
Crenshaw Dupree & Milam LLP
Dillard’s, Inc
Early Learning Centers of Lubbock
Field Manning Stone Hawthorne & Aycock PC
Freese and Nichols, Inc.
Guadalupe Parkway Neighborhood Centers
Hugo Reed & Associates
Lubbock Boys & Girls Club
Lubbock Chamber of Commerce
Lubbock Children’s Health Clinic
Lubbock Electric
Lubbock Emergency Communications District
Lubbock State Supported Living Center
Mullin Hoard & Brown LLP
NuStar Energy LP
Office of the Attorney General - Child Support - Lubbock
O’Reilly Automotive
Overton Hotel & Conference Center
SagamoreHill Broadcasting of Lubbock
Schwarzentraub Foot Clinic
Service Title Company
Texas Department of State Health Services
The Price Group
Vista Bank
Voice of Hope

Mid Report


$1,000 - $2,499

Accenture New York
Acme Electric Co
All American Chevrolet
Alliance Credit Union
Anonymous Family Fund Armstrong Mechanical Inc
Associated Supply Co
Baker Brown & Thompson Law Firm
BASF Agriculture Solutions
Becknell Wholesale Co.
Big Brothers Big Sisters of Lubbock
Bigbee & Curtis, LLP
Boy Scouts of America, South Plains Council
Brady and Hamilton 
Brandon Bird Utilities
Brown-McKee, Inc.
Carr, Riggs & Ingram, LLC
Chester and Ada Ruth Green Testamentary Endowment
Community Health Center of Lubbock
Condray Design Group Inc
Consolidated Pipe & Tube Company
Craig Terrill Hale & Grantham LLP
Danny’s Fins & Hens
DFPS - APS Lubbock
Diekemper Family Foundation, Inc
DPS - Lubbock (Region5)
Family Counseling Services
Glasheen Valles & Inderman LLP
GVH Distribution, Lubbock
Harkins, Hancock, and Johnston Dentistry
Hill & Ioppolo Oral and Facial Surgeons of Lubbock
Howard Cunningham Houchin & Turner
Hydrite Chemical Co.
ITW National
Jarvis Metals Recycling
Johnson Controls
JSW Advisory Group, LLC
Knox Gailey & Meador
Mason Warner & Company
McCleskey Harriger Brazill & Graf LLP
McWhorter Cobb & Johnson LLP
MWM Architects
Officewise Furniture & Supply
Osteogenics Biomedical
Overhead Door Co. of Lubbock
Pan-Tex Plywood & Lumber
Pennington, Bass & Associates
Plains Purchasing
Primitive Social
RD Thomas Advertising
Reese Technology Center
Robison Johnston & Patton
Ross Lab Marketing Inc
Shallowater ISD
Sims Hubbert & Wilson
Sonic Drive-In
South Plains Rehabilitation Hospital
St. Clair and Massey Orthodontics
State Comptrollers Office - Lubbock
Texas Department of Transportation - Lubbock
Texas Tech Alumni Association
The Parenting Cottage
The Salvation Army
The Trinity Co.
Triple J Chophouse & Brew Co.
Vexus Fiber
Volunteer Center of Lubbock
West Texas Dental Associates
Western Bank
Women’s Protective Services

United We Read


Thank you to the following for in-kind services:

Downtown Self Storage
Environmental Landscape Solutions
Lubbock ISD-TV
Stellar Media

2020 Campaign Breakdown

Financial Statements

December 31, 2020


Note: The above information is summarized from the financial statements prepared by the management of the Lubbock Area United Way, Inc. as directed by its Finance and Audit Committees. The public accounting firm of Bolinger, Segars, Gilbert, & Moss will audit these statements and additional related information. To view the most current Audited Financial Statement and IRS Form 990, visit liveunitedlubbock.org/financial