Campaign Cabinet

What is the Campaign Cabinet?

Each year, hundreds of volunteers help run the Annual Campaign. While every volunteer role is crucial to the success of the campaign, volunteers on the Campaign Cabinet ensure the wheels keep turning until the campaign goal is reached. They lead the charge in asking the Lubbock area to support South Plains communities by giving to United Way. These individuals work tirelessly in their assigned areas - making calls, recruiting volunteers, and keeping Lubbock Area United Way's promise of Giving • People • Hope.

Campaign Cabinet volunteers are longtime supporters and volunteers. United Way works to ensure that these volunteers represent the Lubbock area, prioritizing diversity of race, ethnicity, gender, age, industry, and thought.



2023 Campaign Cabinet


Campaign Chair

John Zwiacher

John Zwiacher, Scoggin-Dickey


Campaign Chair-Elect

Matt Ernst

Matt Ernst, KCBD

2023 Campaign Cabinet Vice-Chairs

City of Lubbock

Lisa Thomason, City of Lubbock

LIVE UNITED Golf Tournament

AJ Martinez, Madera Residential 


Chris James, United Supermarkets

Chris James, United Supermarkets 

Loaned Executive

Ian Spector

Ian Spector, Slate Group

Lubbock County 

Lindsey Diaz

Lindsey Diaz, Lubbock County

Lubbock County

Natalie Harvill

Natalie Harvill, Lubbock County

Lubbock ISD

Phyllis Underwood, Lubbock ISD

Marketing & Speakers' Bureau

Amy Punchard

Amy Punchard, First United Bank

Real Estate

Lesli Spears

Lesli Spears, Williams & CO


Meredith Imes

Meredith Imes, TTU