Since 1968, generous local businesses have been "loaning" their most talented and emerging leaders to help run the Lubbock Area United Way Annual Campaign. Over the past 50 years, over 1,600 men and women have given their time and talents toward ensuring the success of the United Way Campaign. Starting out with a goal of $32,000 and not including the 2018 goal, the Loaned Executives have raised $62.6 million since 1968. That is 35% of the $176.5 million raised during those annual campaigns.