Our view: Plenty of work remains in local United Way campaign

October 24, 2019 | Source: Lubbock Avalanche-Journal

By AJ Media Editorial Board

The Lubbock Area United Way’s campaign continues as the organization works to meet its fundraising goal of almost $5.9 million. The local United Way updated the community on its progress during the recent Mid-Campaign Report luncheon at the Civic Center.

Campaign Chairman Tony Lloyd announced the good news – that, so far, more than $3.6 million has been contributed to the cause by the generous corporate citizens and individuals of Lubbock. The figure represents 62 percent of the overall goal, which means there is still work to be done and still an opportunity to contribute to the good works done by the United Way’s 23 community partners.

“We live in a great community, and I can’t say enough how thankful I am for those who have stepped up to give so far,” Lloyd said in our story last week. “But we still have quite a bit to do. It’s important we keep pushing to make sure all of our United Way partners can continue to provide life-changing services.”

The Mid-Campaign Report Luncheon has multiple purposes. It showcases the outstanding fundraising work done so far while raising awareness of the tremendous impact local dollars have on the critical missions of the partner agencies. Those 23 agencies are dedicated to providing services to people of all ages caught in the midst of challenging circumstances, often beyond their own control.

For more than 70 years, the Lubbock Area United Way has fulfilled its mission of Giving People Hope by connecting generous and compassionate hearts with a wide array of community partners that improve the quality of life in our city. Money raised during the annual campaign is invested back in the community through agencies that work year round tackling the community’s most pressing challenges while also helping the community’s most vulnerable populations.

Many agencies supported by United Way dollars are among the most familiar: the Salvation Army, the American Red Cross, Boys & Girls Clubs, the Children’s Advocacy Center, Catholic Charities, Boy Scouts and Girls Scouts. Every agency under the local United Way’s umbrella has something in common: dedication to good work, many times on the margins of society.

The campaign got off to a great start by announcing at the Kickoff Luncheon that almost 20 percent of the overall goal already had been raised. In the span since then, the organization’s army of highly organized volunteers have moved the needle substantially. Traditionally, though, the hardest work in the campaign takes place in the final four to six weeks, which ultimately determines whether the goal is reached. That word will be delivered at the United Way’s Victory Report scheduled for 11:30 a.m. Dec. 3 in the Memorial Civic Center.

Lubbock is fortunate to have the United Way and likewise fortunate to have so many big-hearted people give of their time and talent as volunteers and of their financial resources as donors. For those who may not have had the chance to contribute, we encourage you to learn about the United Way and its agencies and consider a gift, remembering that no gift is too small and every gift makes a difference.

It is no secret United Way partner agencies change lives and therefore change the trajectory of the community. We are grateful for United Way’s more than 70 years of Giving People Hope one day and one relationship at a time.