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Early in 2017, Lubbock Area United Way’s Board of Directors began updating the strategic plan for the organization. The decision was made to focus on external issues, considering the priority needs and issues in the community and what United Way’s role is in addressing them. The board worked to identify issues as well as goals and outcomes, consulting with expert practitioners in a variety of fields. Over a five month period of thoughtful consideration, the board determined that United Way should move forward in addressing the following three priority areas.
It should be noted there are some common themes that run throughout each area: awareness, advocacy, education, cooperation, collaborations and the importance of good parenting. Also, none of the solutions solely involve funding by United Way or other sources. Yet, an ongoing examination of how United Way invests donors’ contributions to best address the needs of the Lubbock area is of the utmost importance to continue a long-standing commitment of accountability.